When thinking about the concepts of merchandise and merchandise service, many people have a hard time differentiating between the two. Merchandise is something bought in retail or wholesale settings. A service is something that must be performed by a person and may or may not require payment. While these two seemingly distinct concepts can seem…

Buying products is part of daily life. Most people buy food, clothing, and other items to meet their needs and preferences. Many businesses sell products to make money. However, not all products are well received by the public. Companies must understand why customers buy products to create successful marketing campaigns. First, people buy products based…